Pricing

Research that fits the question.

Start small for $29, go deeper when the decision needs it, or use Decision Research with customers you already have.

No subscription. Pay for the research you run.

Fastest

Quick Check

$29 total10 real people included

“How do people react to this?”

Best for

You have an idea before you build, or something concrete to test before you ship.

What you start with

An idea, concept, or artifact to test

Examples

Idea before you buildFeatureDesignCopyNameAdPackaging

Research depth

Focused. One primary research objective.

Who participates

10 Askli-recruited participants.

Target audience

Matched to relevant demographics & profiles.

Conversation

Approximately 3–5 minute adaptive qualitative conversations.

Recruiting

Askli handles it.

Result

Quick Check Report.

Typical turnaround

24–48 hours.

Start Quick Check — $29

Deeper research

Decision Research

From $10 / participantExact total shown before checkout.

“What should I understand before deciding?”

Best for

The answer requires deeper conversations, multiple research objectives, or understanding why something is happening.

What you start with

A question you want to understand

Examples

Why aren't users coming back?Should we build this?How do customers solve this today?What would make people switch?

Research depth

Deeper. Study-specific research design.

Who participates

Askli recruits based on the study and audience.

Target audience

Targeted recruiting + study-specific screening.

Conversation

Adaptive interviews. Length based on the research plan.

Recruiting

Askli handles recruiting and screening where needed.

Result

Decision Review.

Typical turnaround

Depends on the study and audience.

Ask a question

Your audience

Bring Your Own Users

$5 / participantFirst participant free · $5 each after

“What can I learn from customers I already have?”

Best for

You already have customers, beta users, community members, or prospects you want Askli to learn from.

What you start with

A question + people you already have

Examples

Customer interviewsBeta usersExisting communityDesign partnersProspects

Research depth

Decision Research with people you already have access to.

Who participates

People you already have access to.

Target audience

You choose who gets the private link.

Conversation

Adaptive deeper interviews based on the research plan.

Recruiting

You share private interview links.

Result

Decision Review.

Typical turnaround

Depends on when your participants respond.

Your customer list stays with you. Askli creates the links. You decide who receives them.

Ask a question

Audience targeting

Need a specific audience?

Tell Askli what you're trying to understand. Askli recommends who to learn from and can recruit based on available relevant demographics and participant characteristics, with additional eligibility screening when needed.

You'll see the proposed audience before you pay.

Highly specialized audiences may require Decision Research.

How Decision Research pricing works

Exact pricing depends on the research plan, audience, and participant time. Askli shows participant count, total, and exact price before checkout. Bring-your-own participant pricing is lower because you supply the participants.

Included with every Askli study

Adaptive AI-moderated conversations
Evidence stays attached to findings
Contradictions stay visible
Integrity Check before you act
No subscription

Not sure which one?

Tell Askli what you want to understand.

Have an idea or something you can show people?Start with Quick Check.

Have a bigger question you need answered?Use Decision Research.

Already have the people you want to learn from?Bring your own.

Or just tell Askli what you want to understand

Want to see what you get? View a sample report See how Askli runs the research